MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and online content prov